Epic is Acquired by Online Learning Platform, BYJU’s

BYJU's acquires Epic!

It’s been two and half years since we shared about $30M funding of our portfolio startup, Epic which had a great journey from where it started in 2013 as a digital library and book reading platform for kids but now this is going to be even more exciting because Indian online learning platform BYJU’S has acquired Epic.

BYJU’S has completely acquired Epic in a deal involving both cash and stock. Moreover, Epic founders: Kevin Donahue and Suren Markosian will continue to run the business. With this acquisition, BYJU’S plans to expand its business in US and even also introduce Epic’s offering in India.

TechCrunch reported in March that Byju’s was in talks to acquire Epic. Donahue and Markosian are no strangers to Byju’s. They first met with Byju Raveendran, co-founder and chief executive of the eponymous Indian startup, four or five years ago, but conversations about an acquisition only began this year, they said.

“We started Epic about eight years ago with the goal of bringing books to every child. We thought through technology we can get kids excited about reading and we can remove any barrier between the child and book. We are now in almost every school in the U.S., reaching over 50 million kids and a billion books read,” said Markosian.

“It has been our personal passion to build this platform because we wanted our kids to read more, too. So when we got to this point, it really made sense for us to look at scaling globally and internationally. When we started to talk to Byju, we realized that we share a common passion for education and belief in technology helping solve this opportunity. Together with Byju, we can take Epic to the next level,” he said.

For Byju’s, the new product expands its current portfolio and brings expertise about a demographic of the U.S. that the startup has been looking for, said Raveendran. The addition of Epic to Byju’s offerings is “complementary from a product standpoint, as reading is a very powerful format for students to learn,” he said.

“The distribution they have will also help us offer more options to students in the U.S. and reach a demographic that we have also been working to serve. They understand this demographic very well,” he said.

Earlier this year, Byju’s rebranded its international business as Byju’s Future School, as part of which it is offering coding and math in synchronous and asynchronous formats to students, and plans to add music, English, fine arts and science to the catalog. Raveendran said he hasn’t decided whether Epic will be rebranded, acknowledging that the California-headquartered startup has a strong brand awareness in the U.S.

Byju’s, which launched a learning app featuring Disney characters in the U.S. earlier this month, now has three large offerings in the U.S. that Raveendran expects will generate $100 million each in revenue this year alone. “Our ambition is to make a global impact,” he said.

The startup plans to invest $1 billion in its North America business, he said. Byju’s also plans to bring Epic’s offering to India and other markets, he added.

“We have not done acquisitions for the sake of doing it,” said Raveendran, who himself is a teacher, pointing to the growth and success of firms he has acquired post-acquisition and how these firms have been led by their original founding teams. “Our aspiration is very long-term. We work with the founders to help them turbo-charge their growth,” he said, adding that the startup is open to exploring more M&A opportunities.

Please read full story at TechCrunch.