Publicly-traded LogMeIn says it is paying $15 million in the deal for BBA, the name under which Meldium is incorporated. The price includes both a cash payment and a performance and retention-based earn out.
As the name of the startup implies, Meldium effectively “melds” together the sign-on process for a host of different apps, 1,500 in all at present, including popular cloud-based services like Dropbox, Google Apps, Hubspot, WordPress, Zendesk, Salesforce, Asana, Trello, Evernote, JIRA, and Rackspace. One key to its usefulness is in how useful it is for professionals who are not of the technical persuasion.
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