People.ai Acquires Revenue Optimization Application for Salesforce, ClosePlan

AI-powered sales operations automation platform and one of our portfolio startups, People.ai that raised $60M in Series C last year has acquired ClosePlan, a top ranked Salesforce application for revenue optimization with tools to plan customer accounts, build relationship maps, implement deals scorecards using different sales methodologies like MEDDIC, BANT etc. and generate sales playbooks natively within Salesforce.

The financial details of the acquisition deal are not disclosed however all employees and offices of ClosePlan will be retained.

In September we announced the launch of our New Sales Solution to provide a completely new experience for sales teams that leverages the rich automation and insights from the core People.ai platform to help sales teams anticipate risks, improve coaching and drive more predictable growth for the business. Year to date, we’ve seen usage triple, validating that we’ve addressed a core set of needs among sales managers and reps.

While we’re pleased with the traction, we recognize that there’s an even greater opportunity to help sales organizations transition from an analog to a digital world–especially as remote work becomes the standard. In particular, we’re excited about the prospect of bringing even more automation and AI-powered insights to reps.

ClosePlan has been recognized as a leader in its category, with a #1 G2 Crowd ranking for Customer Revenue Optimization and a perfect 5 star rating on Salesforce’s AppExchange. ClosePlan has invested significant resources in understanding and responding to the needs of its customers and the effort has clearly paid off.

“As a customer of both ClosePlan and People.ai,” said Kishen Mistry, Director, Sales Strategy & Technology at TIBCO, “we immediately recognized that no other company is delivering what People.ai offers. Marrying the two solutions will deliver a lift to sales productivity at a time when macro trends are creating incredible headwinds for sales.” By combining the power of People.ai’s patented Revenue Operations and Intelligence (ROI) platform with ClosePlan’s suite of strategic account planning tools, we’re able to deliver an even more compelling experience for Sales execs, managers and reps.

Please read full story at People.ai News.