AI-based Customer Behavior Prediction Platform, MorphL is Acquired by Algolia

Algolia acquires MorphL

We have a big news to share about one of our largest portfolio startups and Search-as-a-Service (SaaS) platform, Algolia, now evolved into an AI-powered search and discovery platform. As the title suggests, Algolia has acquired MorphL, an AI & ML powered platform that allows websites and apps to predict their customer behaviors and offer personalized experiences to them.

Algolia will use the core technology of MorphL into its AI products like AI Studio, AI Search and Dynamic Synonym Suggestions etc.

This acquisition extends Algolia’s leading intelligent search APIs, with recommendations and user behavior models all along the customer journey, so companies can deliver powerful, intent-based experiences and iterate quickly in response to market trends and user propensity profiles.

Bernadette Nixon, Chief Executive Officer, Algolia, said: “I am thrilled to welcome MorphL to the Algolia family. It’s an exciting time — brands are looking to create meaningful connections with people, and that requires understanding intent in the moment, personalized navigation, search, and recommendations or offers. Sounds easy enough, but ask most Chief Digital Officers or heads of eCommerce and it’s not.”

Algolia’s AI offering simplifies the ability to understand users’ intent so that it is possible to personalize experiences and offers — even from “first visit” and “first search.” Nixon further noted that “this will enable companies to move beyond content-based experiences to predictive, intent-based experiences. Importantly, it will enable online retailers to monetize new products, new visitors, and infrequent visitors like they have never been able to do before.”

Ciprian Borodescu, Chief Executive Officer, MorphL, added: “Many companies are trying to make it easier to use AI, but few are making it as simple as MorphL. Indeed, our mission has always been to democratize AI and to empower developers and marketers, who wish to enhance their digital offerings with a simple ‘plug and play’ building block interface for building their intent-based, omnichannel sites and applications.”

.Please read full story at GlobeNewswire.

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